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  • Writer's pictureSøren Petersen

Pro tip: How to get started with Customer Testimonials and Casefilms

The value of a review from a trusted resource, whether a trendsetting influencer or an accumulated near-perfect score on Google Reviews, often guides, nudges and seals our purchase decisions. We take it from others who have lived the experience and used the product to set or temper our expectations. When it comes to a larger sell, a B2B offering or a sales pitch that can’t be succinctly explained -- testimonial videos or casefilms can be a tangible and visually-stunning asset to add to your marketing mix. We, as your video production agency at Flicker Factory, are here to guide you through your next casefilm by answering the following three questions together to ensure you get the optimal customer testimonial video.

1. Do you have the right customer to spotlight in your casefilm?

Every story needs a protagonist. While a customer testimonial video highlights your product or service as the saviour and solution, your customer will be the one in the driver’s seat and bringing us along the journey. Of course, there is gravity in featuring the most well-known of your clients, but don’t overlook smaller clients who may have an even stronger story to tell. Reflect on your top client success cases with your team and pinpoint not just your most spectacular wins but those where you provided exceptional value. It can also be as easy as past clients who already have sung your company’s praises or recommended you to other leads with little of your own doing. These are your brand ambassadors and potentially the stars of your casefilm.

Konnect Golf casefilm - Play golf, tournament, practice at the indoor facility in a heart of New York thanks to TrackMan Golf simulator

2. Does the story help highlight your company’s value creation potential?

A video production agency can only take your video testimonial story arc as far as what has happened in real life! In essence, this casefilm looks to demonstrate your trustworthiness as a business partner and can be thought of as a “trial before purchase” in many cases. A solid customer case video introduces your company, educates the viewer on your offering and ultimately motivates an inquiry or sale. Clearly define the value proposition in the story to show how you provided a timely, convenient and tailored solution to your client, and don’t forget to emphasize the impact or outcomes your client had over the long run.

3. How does your product appear on-screen in the case film?

While we all are not selling the latest athletic performance shoes or beach resort stays, there are ways to create visual variety in your case film. Don’t let the mundaneness of a back-office or server room define the final video. A professional video production agency with corporate filming experience will be able to conceptualize the film in a way that adds intrigue and eye-catching appeal to your casefilm by showcasing the likes of client outcomes, interviews with your team, footage of the market in which you operate, etc.

More than simply an explainer video or corporate branding film, a customer testimonial video provides concrete real-world evidence of your product’s value, recounted in the words of a satisfied customer. Adding a video element to your case studies is not only an attention-sustaining communication asset, but one that inspires, persuades and promotes an emotional connection along a vicarious visual journey. Copenhagen-based Flicker Factory are experts in conceptualizing, scripting, shooting and distributing customer case videos for clients headquartered in Scandinavia and beyond. Allow us to help you answer the three questions above and you’ll have a customer testimonial video that speaks for your brand in no time.


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