In the second part of our series of tips on content marketing, we look at the benefits of using case videos in the B2B market.
Case videos are an excellent way to show potential customers what your product or service can do and the difference it can make, giving stakeholders an insight into its value, process, and risks. For instance, with a customer case video, you can let your current customers do the talking – having real customers present your solution allows you to build confidence and credibility with potential customers, and you can show not only the advantages of your product or service, but also the successful results.
Product videos are another type of case video and are a great way of explaining technical solutions that would otherwise be hard to explain in writing. Presenting your solution using a product video is also a good tool for educating not only potential customers but also current customers about how your solution can help make their business even better.
When producing videos for B2B markets, it’s also important to consider who your target audience is. For example, for medium- to large-sized companies, your video will first be seen by the people who are interested in your product or service, but before they can purchase your solution, they’ll often need to convince other key stakeholders, such as managers and finance departments, who can have different perspectives. That’s why it’s important to think about whether your case video needs to reach out to different stakeholders: the people who will use your product or service and the senior staff who will approve the investment.
But while a quality video production that appeals to all key stakeholders is important, you also need to make sure that it is seen by the right people. That’s why case videos need to be combined with a targeted distribution strategy to make sure that it is viewed by your target audience. Using business platforms like LinkedIn to target key stakeholders, you can make sure that your content is seen by the right people and gets the right results.
Contact Flicker Factory to learn more about how to optimize your sales using case videos.